Native Ad Concept & Production
Self-initiated concept work for a fictional DTC sleep brand (Lull): native static ads for Meta that look like they belong in the feed, not like ads.
6 formats, 6 angles: Notes app (competitor comparison), UGC sticky note (pain point), receipt (benefit stack), Reddit post (social proof), editorial (problem awareness), meme (relatable humor).
Built with AI generation (Magnific, GPT Image), Photoshop compositing and cleanup, and Figma UI recreations. All 1080×1350, feed-ready.
