Static Meta ad set for LOÉV Cosmetics' lash serum, in collaboration with Florence.
Angle: results you can see in natural light. The serum is positioned as effortless beauty, not makeup.
Process: lifestyle scenes generated with AI (Magnific), with the real product photography composited in Photoshop so the packaging and branding stay exact. Warm directional light is used to pull the eye to the lashes first.
Headlines (Dutch → English):
"Je hoeft het niet te zien om het te geloven" → "You don't have to see it to believe it"
"Laat je wimpers stralen in het juiste licht" → "Let your lashes shine in the right light"
"Je hoeft het niet te zien om het te geloven" → "You don't have to see it to believe it"
"Laat je wimpers stralen in het juiste licht" → "Let your lashes shine in the right light"
Format: 9:16 for Stories and Reels, built as variations for testing.
