Wroomster is an online RC toy store for kids who love speed and parents who want quality. The brand needed to feel fast and playful, and still be trustworthy enough to buy from.

The identity is built around one mark: a W that reads as the brand initial, the turn of a track and forward motion at once. Wroom Yellow on Midnight Track gives it high-energy contrast.

The system carries across web, app, packaging, out-of-home and paid social, held together by one line: Built for Speed. Powered by Play.