Kosmos Q makes award-winning BBQ rubs, sauces and brines. The brand needed paid creative that sells flavour in the half second someone scrolls past, across a big product range and two ad platforms.

For the always-on campaign, every product got five concepts: product hero, testimonial, curiosity hook and benefit-led headlines. Each one was delivered in 1:1, 4:5 and 9:16 for Meta, and in 1.91:1, 1:1 and 4:5 for Google Performance Max.

For Thanksgiving, the Turkey Brine launch ran as one story, “This year, you’re the hero,” across Meta, Google Demand Gen and the Shopify product pages.