Edocafe is a coffee brand made for a younger crowd: people who want good coffee without the ceremony. It needed to feel warm, modern and confident.

The mark joins two ideas: the steam that rises from a fresh cup, held inside a circle that stands for ritual and continuity. Copper, espresso brown and a deep green keep it rooted in coffee.

The system runs from packaging and cups to signage, merch and the web shop, so the brand feels the same at the counter and online.